LENDLEASE XMAS '21
Scroll down below video for photos & description of project scope
So fun to work on the design concept for the 12 Days of Giving campaign for the lobby's of Lendlease office towers in Sydney and Melbourne for Xmas 2021.
Working with Abigail and Adelaide from JLL the brief was for me to work out a VM display that would create impact, be sustainable and reusable and also double as a reveal opportunity to keep evolving and changing as the 12 days of giving roll out.
From the 1st December, each day each location unfolded the trees to reveal gifts and the trees popped with colour and dimension in the spaces as the days went on. So great to see them keep changing and evolving as the days went by.
Another aspect when working out the display concept was to consider how this could be scaled up and down for varying locations in Sydney and Melbourne. We partnered with @stagekings_australia and Nick Martin to bring the design to reality.
The 12 Days of Giving campaign focuses on giving thanks to customers, giving back to local retailers and favourite social enterprises/charities and providing an opportunity to gift on.
A huge thanks to the graphic designers who created all of the internal artwork, the team at @slakflowers who made the gorgeous greenery and everyone who made this possible!