Standard store concept
Established in 1984, Supré is one of the most iconic and recognisable brands in the female youth fashion market within Australia and New Zealand.
Acquired by the Cotton On Group in 2013 and lead by Elle Roseby, Supré employs more than 1000 staff across our 110 retail stores in both Australia and New Zealand.
The mission of the brand is to be an international, fast fashion value leader, providing a world of non-stop-hot for a style aware global girl. With a brave and bold approach, Supre delivers trend-led product and integrated channel experiences that celebrate confidence.
The team, the staff, the stores are focused on providing customer experiences and environments that are both memorable and inspiring.
My role in Supré was to lead the Visual Merchandising department. The brand was midway through a major transformation, so a lot of time was spent working on elevating the store experience. From marketing campaigns, fixture development, introduction of new categories and zoning within the store, to overall store design and concept - the brand has evolved as new stores have opened and existing stores have been refitted. This was an exciting time to be a part of the extraordinary Supré team and a very fun experience!
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